November 13, 2013 by ryanfadus
With advances in social media, many stadiums and arenas in professional sports have implemented some sort of social media network or activity at games in order to better increase the fan experience. Some host social media suites for fans where they can tweet pictures of the game while others use social media for contests that take place during the game. College athletics have recently started taking part in this new approach to better the fan experience. The University of Miami was one of the first and several other colleges have followed suit from there.
At WVU, with the Coliseum and Milan Puskar Stadium housing many sporting events for fans, both have yet to jump on the bandwagon of implementing social media to enhance the fan experience. While both do offer contests and other ways of getting fans involved in the game, by using social media they could reach a larger audience and especially get students involved. Here are just a few a ways that the Coliseum and football stadium can better the fan experience by using social media.
For the Coliseum, social media can be very useful especially for sports that aren’t as popular as men’s or women’s basketball. One thing they could try to do is have a tweeting contest to see who can tweet the most interesting stat or picture of the game. Then the winner can be given tickets to a volleyball game or win some free food for another game besides basketball.
Another idea they could come up with is to have fans tweet pictures of people they are with at the game or anything interesting or funny they may see at the game. By using a certain hashtag this can allow for someone at the Coliseum to see which pictures are the best and which ones can go up on the screen. They could also have a contest for the person who sends out the best tweets and uses a certain hashtag; they could be the fan tweeter of the game and update all their followers about what’s going on during the game. The University of Miami does this for their home football games so adjusting to basketball couldn’t really be that hard.
While both basketball teams are popular they don’t have the same turnout as a football game and this is where Milan Puskar Stadium can take advantage of all those people. With so many people in one place, there are multiple things they could do to better the fan experience, more so than it already has. For starters, they could basically do the same thing that Miami does with their home football games. With so many hardcore Mountaineer fans, this would be an instant hit and many people would partake in it. The only thing is they would have to find a specific place for this person and with the press box already very crowded this could be the only problem that this idea could face.
Another idea would be to show tweets during timeouts and they could even put Vines up on the scoreboard. This would not only get people more involved, but also entertain the crowd since seeing the redman on the field is one of the worst sites as a fan. As for a social media contest, besides the social media suite, they could also have a trivia question or two and whoever tweets the correct answer for both wins some prize pack or something along those lines.
As of right now only Milan Puskar Stadium has a Twitter, even though it is not affiliated with the school, just by having the presence can get people talking. If any of these ideas did happen then this Twitter account could post them and then soon everyone at the school would know about it. Social media can be useful in many ways and both the Coliseum and football stadium should consider implementing some sort of social media game plan in order to better the fan experience.